What is Scent Marketing?
Scent marketing, also known as aroma marketing or olfactory marketing, is a strategic approach that harnesses the power of scents to influence emotions, behaviors, and perceptions. Just as visual and auditory cues play a significant role in shaping our experiences, scents have the unique ability to evoke memories, trigger emotions, and enhance brand interactions.
How does Scent Marketing works?
Scent marketing capitalizes on the strong connection between the sense of smell and memory. When we encounter a particular fragrance, it often brings back memories or emotions associated with that scent. This phenomenon is rooted in the brain's limbic system, which is responsible for processing emotions and memories. By infusing specific scents into environments, products, or marketing materials, businesses aim to create lasting and positive impressions.
Who is Scenting?
Office Building
KTV
Shopping Mall
Bank
Clothing Store